| Website | http://www.efrontier.com/ |
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Efficient Frontier is an online advertising unified platform that manages search engine marketing (SEM), biddable display advertising, and social media campaigns on behalf of marketers and agencies on a global level. Founded in 2002 and based in Sunnyvale CA, Efficient Frontier applies the principles of modern portfolio theory to its performance marketing platform, utilizing linear programming.[1]
In September 2010 Efficient Frontier launched a social media solution, using its same core technology to manage Facebook ad campaigns.[2]
Efficient Frontier has been led by President and Chief Executive Officer David Karnstedt since April 2009. Before Efficient Frontier, Mr. Karnstedt served as an Executive-in-Residence at Redpoint Ventures. Prior to Redpoint, Mr. Karnstedt served as Head of North American Sales at Yahoo! Inc.[3]
Efficient Frontier won a TiE50 Award at the TiEcon conference in May 2010 for accomplishments in the startup internet sector.[4]
The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia.
On December 1, 2011, Adobe Systems announced that it has entered into a definitive agreement to acquire privately held Efficient Frontier.[5][6]